Culture
Project
As a result of an exciting journey of exploring new ideas, the team was dedicated to drafting a campaign aimed at shifting perspectives. We focused on the most promising idea to answer our modified research question: Could a campaign motivate people to reflect on their opinions and consider perspectives outside their in-group? Aiming to achieve multi-perspective thinking and consequently degrading the negative effects of polarization, we studied the effect of a visual campaign on considering multiple points of view before forming judgments about people. Therefore, we developed a visual campaign consisting of four posters, the effectiveness of which we tested using an online study.
![The Culture Team from left to right: Mohammad, Niclas, Annabel, Musa, Adrian, Lisa, Eva and Josephine. ©Lisa Henicz](/fileadmin/_processed_/c/8/csm_210113_CultureKraken_286bfdb52d.webp)
Timeline
![](/fileadmin/_processed_/7/b/csm_210401Timeline_TeamCulture_7594622863.webp)
Team
- Musa A. / TUM SoM
- Mohammad Hashem / TUM SoM
- Lisa Henicz / Architecture
- Adrian Löwenberg Casas / Mathematics
- Annabel Matz / Mechanical Engineering
- Eva-Madeleine Schmidt / MSE Munich School of Engineering
- Josephine van Delden / TUM SoM
- Niclas Weddigen /TUM SoM
Tutors
- Panagiotis Christou
- Samuel Valenzuela